Tips to Help Boost Your IG Engagement Using Reels

Whether you are a brand or a creator, creating content can be a hit or miss. Sometimes it just doesn't resonate with your audience, or the algorithm just isn't in your favour. Whatever the case may be, we've compiled a few key things to consider when strategizing your social media game.

1. Drive & Deliver Value

Value, value and value. What are you delivering to others that makes them want to come back to it? People interact with content that will add value to their lives. Whatever you are putting out there, focus more on the intent rather the aesthetics. Authenticity shines through tenfold when it comes to engagement. 

Examples of driving value: Skill sharing, how to's, looks & styles to emulate, solving a problem, improvement methods, etc.  

 2. Follow Current Trends

IG Reels popularity runs deep with current trends. It's important to keep track and follow what is currently trending. We have seen in the past the algorithm rewards ones who are quick to jump on the bandwagon. 

Types of trends: Type of video editing, trending audio (indicated by upward arrow), popular hooks, relatability, duration of clips, etc.  

3. Include a Call to Action (CTA)

CTAs capture people's attention, which makes them more likely to interact. They are simple phrases that alter the person's actions or thoughts. When this is successful, the post has a higher engagement rate, which the algorithm takes note of and can pass your content on to a larger audience. 

Examples of CTAs: Double tap to affirm, save this for later, screenshot this, hold to read, check caption for me. 

Back to blog

Leave a comment